5 steps to something that will sell

Quite often, I see large, big titles such as: ’10 Steps towards improving your blog’s design’ or ‘5 Simple steps towards an astounding blog design’, or others alike.

I don’t really mind the title as much as I mind the simplicity tackled by some when treating this subject. I think that those who use these ‘best-seller like’ titles should rather focus on the design of their own blog sites since, in most cases, these sites have an awful design.

Moreover, when receiving advices from such people, whose web sites have been erroneously designed, one begins to wonder if or why those precious advices have not been already implemented into the sites promoting them.

Initially being attracted by the large, ‘best-seller like’ title, you discover at a later date that the web site’s owner, a self-proclaimed ‘theme guru designer’, also provides a ‘Premium Themes’ offer, inconveniently crowded and displayed in the sidebar. Well, well. Isn’t this my lucky day? I reckon that this site has everything I need in order to start designing my blogs just like a theme guru designer.

On the same subject, I remember that once I began debating on the subject of sponsored themes, those who nowadays promote their Premium themes started pointing their finger at me, while instantly assuming the position of saints and mighty defenders of the WordPress blogging platform.

Oh, and let’s not even get into the concept of ‘Premium’ service, product or whatever. Such a concept reminds me of the days when web hosting providers used to sort their offer into: Silver, Gold, Platinum, and Premium. Now that’s boring and utterly with no personality!

So far, I had decided not to express online my opinions and approach on certain subjects. However, I’ve decided to break the silence and focus on the WordPress themes I’m designing or have designed, as well as on some general — or more detailed — subjects, such as the one displayed above.


About The Author: Vlad Scanteie

Vlad is the founder and creator of DesignDisease. He's a skilled designer and developer with a love for all things WordPress. Check out his resume here.

22 responses to “5 steps to something that will sell”

  1. David says:

    While I do agree that design counts, I think that great content is even more important, as design changes, content remains the same.

    If you have a good post surrounded by a horrible design, people will still read the article.

    If you have a bad article and a great design, people will look at the design and then leave.

  2. Small Potato says:

    It sounds like you’re describing me and wpdesigner.com. I don’t mind it if you do and would like to response to this post if you are writing about wpdesigner.com.

    If my blog has been erroneously designed then I’m open to whatever suggestions you might have.

    FYI, I am not a self pro-claimed “theme guru designer.” Please don’t put words in my mouth. I actually call myself a Small Potato and an amateur web designer.

    Are you saying I shouldn’t promote my own product on my own sidebar, which is on my own blog? I’m not a saint, but I think I deserve the opportunity to work for some returns on all the time I’ve contributed to WordPress (like everyone else).

    As for my design tips, they were simply what I thought could help the bloggers separate their own blogs from the rest of the pack. Although it’s hypocritical, I chose to not follow my own design tips mainly because of laziness and it’s because not every blog can make use of the given tips.

    It sounds like you have a gripe against my early position on the sponsored themes debate. Like I’ve explained time and time again, I do not have a problem with sponsored themes, but I did have a problem with theme authors abusing that business model. They were basically spamming the Theme Viewer.

    In the past, I pointed out that Design Disease’s Insense theme was the right way to do sponsored themes, which was to not require the link to stay and actually tell the users the link is there.

    Another FYI, I also have a problem with how weblogtoolscollection.com and themes.wordpress.net chose to define sponsored themes. Their rules fail to filter out companies that are hiring theme authors to create exclusive free themes for their companies.

    About your “premium” point, premium simply means that you have to pay for it. And no, I was not the one to start the “premium” craze.

    I think the term premium is misleading at the moment because it is subjective and not every author strive to make their themes “premium.”

  3. Dem says:

    Well… Design is not everything. Content either. Both, design and content, have to complement…

  4. Nanang says:

    I agree with you Dem. But i want to add one more thing to make this combination more powerful : nice useful programming.

  5. Web Crawler says:

    Well, Dem and Nanang also have focused, design and content have to go side by side. But, I have to say this, if the design is not good enough then the user might not even look at the content. So, I say that design also must be on the top priority.

  6. Ive been working on CSS based sites for sometime but still get the odd error in firefox ! wish they just played ball the same when designing, would make life a whole lot easier for everyone involved… but then that would be to simple and obvious…lol

  7. jackie says:

    fairely good

  8. Viet says:

    I also agree with Dem. A good design will make the visitor look at the page and want to read, but if the contents suck, they will just go elsewhere. At the same time, if the contents are great but it looks bad, people might not even give you a glance, so there needs to be some kind of balance.

  9. GRG_gfts says:

    I agree with David, a design usually attracts people first. However, this attraction lasts just a few seconds. Good content is a key to keep your readers or shoppers interested.

  10. I think that the Design, the Content and a good and known gui. some times there are good designs but nobody know how to operate all the options that brings the site.

  11. I really agree. Content is power. I got fed up with the killer titles like 10 steps to improve website, blog, seo..blah blah.. Good content websites are really less. I have to browse heaps to get a good content website realated to a topic..


  12. aris says:

    And also the word “design” is not just what the visitor see. We are talking about how “the power” of our site (the content) being represented. And I also believe that art is eternal. :)

  13. RaiulBaztepo says:

    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language ;)
    See you!
    Your, Raiul Baztepo

  14. Ну, как сказать, понравилось :) Хотя я все равно ничего не понял. :)

  15. Sterlimastiv says:

    Привет. Образовалась проблема – купил я электродрель на магазин ру
    А она сломалась у меня в тот же день – гарантии никакой не дали. Просто почта пришла с коробкой, а там все на китайском. Написал в торговый центр данный, дали ответ, что обращайтесь в сервис центр, хотя у меня ни документов на руках нет, ничего. Как возможно приструнить этот онлайн магазин? Есть ли некие компетентные органы, что писать. Куда писать, кому писать. Ошибся, да, нужно было в магазине нормальном купить, хотя нужной мне модели просто не было, да и дешевле в интернет-магазине. А вот и уже сижу у разбитого корыта. Подскажите, что делать.

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  17. ,..] designdisease.com is another great source on this topic,..]

  18. ,..] designdisease.com is other nice source of tips on this issue,..]

  19. ghrt says:


  20. Haha.. but i love the idea of ‘Premium’ service. I feel special when i have it. jk jk offcourse

  21. A good design will make a lasting impression on your customers

  22. luvnicolleparke says:

    Recently I was really, really low on money and debts were eating me from all sides! That was UNTIL I decided to make money.. on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this! With all the financial stress these years, I really hope all of you will give it a chance. – 0xv3